DISH: Team Summit 2023
Developed two key visual options for DISH’s Team Summit, an event where brand partners get exposure to executive leadership, hear first-hand business strategy and direction, and receive in-depth training.
2023 was still a transition year, Wireless was a focus but not the main player quite yet, pay TV was still to have a presence. The purpose of these designs were to invoke a tech forward, futuristic look and feel while being inclusive of all DISH brands.
Concept 1: Future Connection
This concept utilizes a subtly animated gradient and graphic element that promotes a flow between the look and feel of progress and technology. Combining that with the subtle movement of the gradient implies the feeling of an everlasting/everflowing connection.
Concept 2: Building Connectivity
This concept utilizes a graphic element that is intended to invoke building connectivity, the future and technology, while also introducing a new gradient background that visually suggests an inviting look and feel of wireless technology.
Although this concept pushes for an entirely new color scheme, there are options to include branding in this, such as using brand colors in signage for brand-specific rooms & learning spaces. This could be executed with brand color beacons or brand color copy with a white background so that brand colors pop.
The Space
Credits
Agency: OneTen Creative
Creative Director: Lauren Cutler